Course Description
The
world of marketing has become the main driver of the process of providing
products and services, and it is the main axis in various tourism activities
and events, especially with the increasing competition in the tourism markets.
The course includes identifying the components and characteristics of marketing
and applying them to the tourism sector.
What you'll learn
- A
general and comprehensive definition of the science of marketing
- Building the right foundations for the student about marketing, its
departments, work and functions
- Introducing the specializations and branches of marketing science,
academically and professionally.
- Introducing the student to the concept of tourism and hotel
marketing.
- Knowing closely and in detail about all marketing functions and employing
them in the tourism and hotel service.
- Moving the student to the stage of strategic thinking in marketing.
- Introducing students to the role of marketing
in tourism at all levels (for countries, organizations and offices).
- Introduce students to the role of marketing in hotels and hospitality
facilities.
- Learn about the patterns of tourists and how to deal with them.
- Introducing students to the basics of marketing for tourism and hospitality
services.
- Introducing the role of digital marketing and social media platforms in
tourism and hospitality
Requirements
- High school diploma
- Familiarity
with English
