Course Description
The course aims to provide the trainee with knowledge and skills related to the concept of electronic marketing and building a digital marketing plan, how to prepare effective electronic marketing content, deal with email, search engines, and paid advertisements and improve visibility through them, and develop the trainee’s ability to manage social media platforms and use them marketingly.
What you'll learn
- The concept and characteristics of electronic marketing
- Electronic marketing mix
- E-marketing planning
- Building and managing a commercial website
- Digital content marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- E-mail marketing
- Social Media Marketing
Skills
- Familiarity with the concept of electronic marketing, its distinctive characteristics, and the elements of its marketing mix.
- Skill in preparing an electronic business plan and identifying potential revenue models
- The ability to develop a digital marketing plan and know its components
- Familiarity with the steps of building, managing and promoting a commercial website
- Ability to create attractive and unique digital marketing content
- Knowledge of how to advertise via search engines (Google Ads)
- Familiarity and skill in identifying elements that contribute to improve search engine visibility (SEO)
- Ability to manage email marketing campaigns ((E-Mailing))
Requirements
- Laptop
- Internet
- Familiarity with marketing in general and the marketing mix